Digital Marketing for Comedians

Join me on March 1 from 4-5PM for a 1-hour intro class that teaches you the modern basics: editing workflow, platform strategy, and SEO so you’re more searchable, more bookable, and less overwhelmed. $15 for a spot, prices increase to $20 week of.

Digital Marketing 101: For Comics

WHAT YOU WILL LEARN

Why “social media expert” isn’t a thing—and what is real: systems and processes that make your life easier.

Editing workflow that doesn’t ruin your life

MY SOCIAL MEDIA JOURNEY IN 2025

Stats don’t lie. I will tell you what I did and how, and you choose what works for you. (I went from 2K to 100K)

Discoverability: How to Optimize your Search SEO (aka being findable)

Learn how a simple website helps bookings and what to include so you look legit

And of course QUESTIONS! There will be at least 15 minutes devoted to answering your questions!

FAQs

  • Yes. This is an intro class built for comics who feel behind, overwhelmed, or inconsistent

  • No. I will focus on workflow and fundamentals that work with basic tools, with some recommendations for the paid tools I use.

  • We will do Q&A and some on the spot social media auditing. But, if you want that deeper 1:1 feedback, I also do consulting.

  • Stand-up, improv, sketch, creators, and producers—this is for anyone building a comedic brand who needs help taking advantage of big scary internet and those annoying social media monsters.

  • You can sign up for the recording as well. You will be able to watch the. 1 hour session and receive the one-pager.

    You can also email me and I’ll tell you the next date!

Who I Am

Hi, I’m Rebecca. Joey Schwab I have been a digital marketing professional long before I started Standup Comedy and producing—I am much better at marketing than comedy.

I have spent 10 years in digital marketing and event production. I have built the backend for Chicago’s largest comedy fest, run nonprofits from foundation to fundraising, and marketed and sold tickets to live events. I learned the platforms, editing systems, and “cheat codes” because I had to. Also, a lot has changed in 10 years and I have my finger on the cultural pulse of what works and when to shift.

In the past year, I started treating my own brand like a project (annoying, but effective). The results finally matched the effort and my professional experience. It takes some luck and a lot of creative consistency, but I have the tips to help you be more successful.

TL;DR

  • 10 years in digital marketing

  • Administered over 7 social media accounts across multiple platforms

  • Grown reach from 10K to 10 Million

  • Accumulated over 200K followers across platforms organically

  • Administered 3 websites and grew from 7K per visitors per month to 80K+

  • Questions? Email Rebecca@KvellFactor.com

No promises for follower gains. No guru energy. Just tools, systems, and strategy that make the game easier to play.

  • I can teach you how I have applied my skills as a digital marketing professional to marketing my own brand as a stand-up comic. Growth is possible and optimizing is everything. I am incredibly effective and a great teacher.

    Rebecca Joey Schwab

Interested in my additional consulting services?

If you're interested in working with me 1:1 to grow your brand strategy and strengthen digital identity, complete the form with a few details about yourself and your goals. I will be in touch directly to continue the conversation!